Tourism, entertainment give towns along Mississippi River a reboot

Written By Kate Simota

By Madeline Heim, Milwaukee Journal Sentinel 07/13/2026

The Great River Road, an artery running from Minnesota to Louisiana, is providing a lifeline to small towns.

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Image from the Trempealeau Hotel stage with a large crowd enjoying a concert as a sunsets over the river.
Kate Simota
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Artist Along the Trail returns to the Trempealeau National Wildlife Refuge